Danone Caucasian Kefir

Danone wanted to introduce TV audiences to the fact that they not only produce yoghurts, but the famous caucasian kefir as well.

Kefir is a very unique product with a relatively small consumer base, so in order to pave it’s way to the average consumer’s fridge we decided to tell the origin story of the two flavours, and show where traditional Kefir comes from.

Currently Danone has two types of kefir, the traditional one, with strong and characteristic flavour, and a milder version.

The main concept of the film is to get audiences acquainted with both varieties, so from now on everyone will know the tale of the Danone Caucasian Kefirs.